[THE INVESTOR] Traditional Korean dish kimchi will soon make its debut on Emirates Airline and Delta Airline flights.
FoodBerry, a Korean food company based in Andong, North Gyeongsang Province, has signed a US$1.5 million contract with the leading Middle Eastern carrier to supply halal-certified kimchi for five years, according to the Ministry of Agriculture, Food and Rural Affairs and Korea Agro-Fisheries & Food Trade Corporation.
This is the outcome of participating in Dubai Food Festival and marks the first time kimchi is being served by an international carrier.
FoodBerry also is on the verge of inking a US$500,000 deal to supply kimchi to Delta Airlines, the result of participating in a food festival in New York last month.
The company established by a single person in 2010 with 50 million won (US$43,500) as seed money, is one of the shining examples of small but strong businesses that have benefited from overseas marketing including participating at international food expos, according to aT, which added that that FoodBerry’s export has jumped 187 percent in a year.
“To further support them and expand exports of Korean agricultural food, we will fully operate an overseas marketing platform that ranges from marketing to inviting buyers to global K-food fairs,” an aT official said.
By Hwang You-mee (firstname.lastname@example.org)