Do you know what “Bob” means in Korean? It is cooked rice. I saw review of Bob-bob Korean Grill & Kitchen in VA.
The reporter says “My first experience with Bob-Bob was a satisfying one. The wait may be longer than expected, but there shouldn’t be any worries about leaving the place with an empty stomach.”

http://www.dailypress.com/entertainment/food/dp-fea-food-find-0615-20160614-story.html

[featured image from Bob-bob Korean Grill & Kitchen Facebook]